Change the shape , not the Substance
Vinegar is our work. Doing it the best way is our duty. We want products that are in tune with the beautiful design, beautiful shape and the languages of modernity without losing identity. So we changed the bottle and labels, created a system of colors to give vibrancy to everything we do and designed packaging to contain our products in the best way. The bottle, in its various dimensions, is the ‘vecchi farmacia’ – the ‘old pharmacy’: a bottle that creates a beautiful, dynamic and linear collection. Our ambition is to give an ancient product, with a long history behind it, a new and cosmopolitan identity.